AjustLock’s official Year 1 in the market has come to a close as of April 1st 2014. What a wild ride! You just can’t predict what will happen to a start-up. We thought we would be in a totally different place at this time. We weren't supposed to start having conversations with large retailers until the middle of year 2. We are gearing up to have product into 500+ big box stores by September 2014. The original plan was to approach all of the small retailers for the first 18 months and we had to switch gears quickly to respond appropriately to the demand of the market.
This little piece of metal has taken us to Australia, China, Hong Kong, Toronto, Germany, and all over the US just in year One. Who knows where year 2 will take us. It is very spontaneous. At some point this year I will have to make my 4th trip to China to oversee some of the larger orders we have on the schedule. This is becoming an international company which wasn't a part of the original plan. We just need to remain open to allowing the worldwide market to tell us what it wants. If every country in the world wants our innovative adjustable barrel bolt locks than we will manufacture and deliver them.
A lot of people have been telling me that Ajustco is moving very quickly but since I am in the daily grind it seems like everything is moving real slow. Especially with the pace of the large retailers. From the day they say they want to carry our world's first adjustable catch bot lock, AjustLock products to the day we have it on their shelf is anywhere from 6-24 months. There is a huge process that we need to go through with each retailer to become a vendor and sell product to them as a manufacturer/supplier. They are billion dollar public companies and they are precise with their paperwork.
It is a lot of hard work but I am enjoying the journey. Let’s see what year 2 has in store for us. We hope to see you at one of the many trade-show we will be attending. You can see our events schedule on our website. Year 2 here we come!
Co-Founder & CEO, Ajustco